Bernie's S


DISCLAIMER this is not a post about politics or my viewpoint on politics. There are enough people out there in the world giving you that, unsolicited or not.

So earlier in the week I came across an article that mentioned the Joe Biden campaign had the purchased the domain name “berniesander.com”.  Which of course directs people to a page soliciting donations for the former Vice President Joe Biden. The majority of those I’m sure were looking for “berniesanders.com”. This has become common practice in not only political campaigns but also in day-to-day marketing.

Which raised the question to me, is this morally wrong or clever marketing?

Note: since the original article the domain no longer takes you to the donations page.

Art of 21

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