Reeves for Governor - Consistent Marketing Message

DISCLAIMER this is not a post about politics or my viewpoint on politics. There are enough people out there in the world giving you that, unsolicited or not.

The Tate Reeves for Governor campaign ran a TV ad on the Mississippi’s license plate and later ran a direct mail campaign with the license plate. The Reeves campaign ran a consistent marketing message across both platforms, if we wanted to be buzz-wordy we would say “omni-channel” marketing. Point?! I see a lot of small business and bands mistakenly have an inconsistent marketing message. Having a consistent marketing message is incredibly important. Your brand message is your biggest asset and that is exactly why should control your brand identity, and communicate it clearly and consistently to your customers.

Art of 21

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